Privacy Policy

Privacy Policy

Sportbaby is a trading name for Sport Family Ltd.  Sport Family Ltd is registered in the UK, registration number 07578050.

This privacy policy explains how we use any personal information we collect about you when you use this website.


  • What information do we collect about you?
  • How will we use the information about you?
  • Marketing
  • Access to your information and correction
  • Cookies
  • Other websites
  • Payment Security
  • Changes to our privacy policy
  • How to contact us

What information do we collect about you?
We collect information about you when you register with us or place an order for products or services. This enables us to fulfil your order and communicate efficiently with you. We will store your data in accordance with the General Data Protection Regulation. 

We also collect information when you voluntarily complete customer surveys, provide feedback and participate in competitions. Website usage information is collected using cookies.

How will we use the information about you?
We collect information about you to process your order, manage your account and, if you agree, to email you about other products and services we think may be of interest to you. We use your information collected from the website to personalise your repeat visits to our website. Sport Family Ltd  will not share your information for marketing purposes with companies outside the Sport Family group. In processing your order, we may send your details to, and also use information from credit reference agencies and fraud prevention agencies.

We would like to send you information about products and services of ours which may be of interest to you. If you have consented to receive marketing, you may opt out at a later date. You have a right at any time to stop us from contacting
you for marketing purposes or giving your information to other members of the Sport Family Group.

Access to your information and correction

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email us at or write to us at the following address, Sportbaby, Unit 1, 13-17 Oak Street, Lowfield, Sheffield, S8 9UB. We may make a small charge for this service. We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.

Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity. You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However in a few cases some of our website features may not function as a result. You can read our detailed cookie policy here.

Other websites
Our website may contain links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies. 

Payment Security

Sportbaby is committed to protecting your privacy. We have taken all the essential measures to make sure that any information you give us, including credit card details, remains private and secure and that your payment and registration information is processed with total confidentiality. 

When you sign in to the site you will move to a secure domain which uses Secure Sockets Layer (SSL) technology with a High Encryption level (128 - 256 bit). SSL technology assures that your personal information is encrypted. This means that your credit card details remain scrambled when they pass over the web. 

Card Payment

Your credit card details are not held on our servers.

Payer Authentication - The benefits of 3D Secure for online shoppers

For added peace of mind, VeriFone's solutions are also integrated with payer authentication (Verified by Visa and Mastercard SecureCode) which acts as a further layer of protection for the online shopper.

Through Verified by Visa and MasterCard SecureCode, credit cards can be protected against unauthorised use when shopping online. All customers need to do is enroll themselves online and once activated, their card number cannot be used for purchases without their personal password. Certain banks automatically enroll their customers in the 3D Secure program.

Changes to our privacy policy
We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 24 May 2018.

How to contact us
Please contact us if you have any questions about our
privacy policy or information we hold about you:
by email at
by mail to Sportbaby, Unit 1, 13-17 Oak Street, Lowfield, Sheffield, S8 9UB